Colombia is quickly emerging as one of South America’s most exciting travel destinations—and for good reason. As a country where different communities live and the world’s largest rainforest grows, Colombia offers a little bit of everything. If you ask, “Why travel to Colombia?”, we would choose to write down a whole article to explain it!
Then, we have talked to our local hosts, including TripLeader Paola (who has traveled to 30+ countries and loved hosting trips for her friends and family), about exploring this topic. Recommended by our community, here are 14 reasons why Colombia should be on your travel radar:
Why Travel to Colombia – Summary
- A Rich Blend of Cultures
- Delicious and Heart-Warming Food
- Drink the Best Coffee in the World
- Underrated Beaches
- Diverse and Lush National Parks
- It Has a Desert
- Adventure Activities Galore
- Warm Hospitality
- Music in Every Corner
- Colorful Festivals
- Mysterious Archaeological Sites to Discover
- Colorful Colonial Towns
- Urban Transformation
- (Still Budget-Friendly)

1. A Rich Blend of Cultures
Colombia is a melting pot of Indigenous, Spanish colonial, and African influences. “Every part of Colombia is different. The people are different, the culture is different. It’s a simple way to witness Colombia’s diversity,” said TripLeader Paola. Hundreds of ethnic groups call Colombia home, contributing to the country’s beautiful culture and traditions.
Moreover, Colombia is home to over 87 indigenous communities. Meeting them offers you a meaningful cultural exchange and a deeper appreciation for Colombia’s heritage. You can visit the Wayuu people in La Guajira, learn about the Kogi tribe in the Sierra Nevada, or explore the traditions of the Embera community near Medellín.

2. Delicious and Heart-Warming Food
Food represents Colombia’s cultural diversity, as well as showcasing its rich natural resources. Colombian food is delicious and hearty, mixing different herbs and spices. Some of the most popular dishes include arepas (flatbread) and empanada (fried dough filled with a mixture of meat), which you can find anywhere across the country.
Moreover, each region has its own special dishes. Coastal regions boast fresh seafood, while the Andes bring hearty mountain dishes. Don’t leave without trying lechona in Tolima or sancocho in Valle del Cauca. Colombia’s food scene is growing internationally, and you’ll quickly see why.

3. Drink the Best Coffee in the World
Colombia is one of the top coffee producers in the world. Colombian coffee is known for its smooth and nutty taste, inviting lots of coffee lovers to try it. “Visiting the Coffee Triangle (Eje Cafetero) is a must. You can tour a traditional village, learn about the bean-to-cup process, and sample some of the freshest coffee you’ll ever taste,” said TripLeader Alessandro, a local host. He also recommends visiting Salento and Cocora Valley for the perfect mix of delightful coffee and relaxing nature.

4. Underrated Beaches
When people think of South American beaches, Brazil often comes to mind, but Colombia’s coastline is a hidden gem. “Colombia has white-sand beaches with crystal-clear waters you would want to jump straight into. A few of them are reachable from big cities, like the resort town of Coveñas near Medellín,” said TripLeader Paola. Besides that, you can visit Playa Blanca near Cartagena and the Caribbean paradise of San Andrés. Colombia’s beaches offer something for every kind of beachgoer, without the massive crowds.

5. Diverse and Lush National Parks
Colombia has over 60 national parks, many of which remain under the radar. Tayrona National Park offers jungle hikes that lead to hidden beaches, while Chingaza and Los Nevados showcase the country’s paramo ecosystems, unique to the Andes. “Colombia’s national parks are not only about jungles and mountains. I was blown away by Rosario Islands National Park. It has one of the most beautiful coral reefs I’ve ever seen!” added TripLeader Monica, who is excited for her third trip to Colombia.
Therefore, the national parks are an ideal answer to reply to ‘Why travel to Colombia’ question, especially for outdoor enthusiasts.

6. It Has a Desert
Jungles? Checked! Beaches? Checked! Does Colombia have any other natural landscapes? Yes, sure it does! Head to southern Colombia to find the country’s second-largest arid zone. The Tatacoa Desert is ready to surprise everyone who visits, especially international tourists. Known for its red and gray canyons, star-studded skies, and eerie landscapes, it’s a must-visit for nature lovers and astronomy enthusiasts.
7. Adventure Activities Galore
Colombia is a dream for adrenaline seekers. Go paragliding in San Gil, hike to the Lost City (Ciudad Perdida), raft through rapids, or dive into clear Caribbean waters. The varied terrain makes it easy to pack multiple adventures into one trip.
8. Warm Hospitality
Colombians love to smile and greet you like a family member – that is what TripLeader Paola told us! They are famously friendly, welcoming, and helpful. Whether you’re navigating a big city or passing through a small village, you’ll likely be met with genuine smiles and open hearts. Locals are eager to share their culture, food, and stories, making it easy to feel at home. So, put a smile on your face and keep a respectful manner to appreciate the locals’ friendliness!
9. Music in Every Corner
Colombia is alive with rhythm. From cumbia and vallenato on the Caribbean coast to salsa in Cali (often called the world capital of salsa), music is a part of daily life. Even if you’re not a dancer, the energy of a local music festival or street performance is contagious and unforgettable.

10. Colorful Festivals
Colombia celebrates hundreds of festivals every year. Highlights include Carnaval de Barranquilla, a UNESCO-recognized spectacle of dance, costumes, and parades, and the Feria de las Flores in Medellín. Time your trip right, and you’ll get to experience Colombia at its most vibrant and joyful.

11. Mysterious Archaeological Sites to Discover
Colombia is rich in pre-Columbian history. Explore San Agustín Archaeological Park, a UNESCO World Heritage Site filled with ancient statues and tombs, or visit the Tierradentro tombs to get a glimpse into the lives of Colombia’s early civilizations.

12. Colorful Colonial Towns
Wander through the cobbled streets of Villa de Leyva, admire the flower-filled balconies of Barichara, or soak in the tropical charm of Cartagena’s walled city. Colombia’s colonial towns are beautifully preserved and full of character.

13. Urban Transformation
Cities like Medellín have undergone massive transformations. Once plagued by violence, Medellín is now known for its innovation, art, and urban renewal projects like the Metrocable and Comuna 13 murals. It’s a testament to Colombia’s resilience and progress.

14. It’s (Still) Budget-Friendly
Compared to many other destinations, Colombia offers excellent value for money. Accommodation, food, transportation, and even guided tours are affordable—making it a smart choice for budget-conscious travelers seeking rich experiences.
Is Colombia Safe to Visit?
Yes—Colombia is generally safe for tourists, especially in well-traveled areas. Like any destination, it’s essential to stay aware of your surroundings and follow local advice. Avoid isolated areas, stick to reputable transport, and keep valuables secure. Most travelers experience warm hospitality and zero issues during their stay. Tourism has grown significantly in recent years, and the government continues to invest in safety for visitors.
Ready to Explore Colombia?
Whether you’re sipping coffee in the Andes, dancing to salsa in Cali, or hiking along the lush trails of Cocora Valley, Colombia promises an unforgettable adventure. Traveling with local experts can enhance your experience even more. Find local and experienced travel buddies with JoinMyTrip—and enjoy a safe, seamless journey while making new friends along the way!

